NLHE - Bluff when you can't beat the board

When you can't even beat the board, best to bluff on the river (haha):

Stage #1412887140: Holdem No Limit $0.50 - 2009-05-08 19:28:58 (ET)
Table: BRICKSCAPE (Real Money) Seat #7 is the dealer
Seat 7 - KODIAKZERO ($74.73 in chips)
Seat 8 - TH3 SIZZLE ($42.50 in chips)
Seat 9 - RICCI269 ($55.44 in chips)
Seat 1 - BIG10KAHUNA ($38.60 in chips)
Seat 2 - WINDOW_DUDE ($17.63 in chips)
Seat 3 - CASH_W ($32 in chips)
Seat 4 - H8SUKOUTS ($27.90 in chips)
Seat 5 - FRANKSTER79 ($19.60 in chips)
Seat 6 - WINSTON222 ($92.53 in chips)
TH3 SIZZLE - Posts small blind $0.25
BIG10KAHUNA - Posts big blind $0.50
*** POCKET CARDS ***
Dealt to KODIAKZERO [2s 2d]
WINDOW_DUDE - Folds
CASH_W - Folds
H8SUKOUTS - Folds
FRANKSTER79 - Folds
WINSTON222 - Calls $0.50
KODIAKZERO - Raises $2 to $2
TH3 SIZZLE - Folds
BIG10KAHUNA - Folds
WINSTON222 - Calls $1.50
*** FLOP *** [Ad 5d 10d]
WINSTON222 - Checks
KODIAKZERO - Checks
*** TURN *** [Ad 5d 10d] [5s]
WINSTON222 - Bets $0.50
KODIAKZERO - Calls $0.50
*** RIVER *** [Ad 5d 10d 5s] [Ah]
WINSTON222 - Checks
KODIAKZERO - Bets $5
WINSTON222 - Folds
KODIAKZERO - returned ($5) : not called
*** SHOW DOWN ***
KODIAKZERO - Does not show
KODIAKZERO Collects $5 from main pot